I was faced with the task of developing a single recognizable style for the direction - my own production of baked goods and frozen semi-finished products.
The pattern was based on a pattern with the symbolism of the direction and the main company logo, as a reminder that the bakery belongs to a certain brand. The font emblem serves as the logo of the bakery.
The project is aimed at a wide audience. And the wider the audience, the simpler the visual.
Thanks to the main color - white, as it symbolizes simplicity and openness, a simple and concise image has developed to attract attention and build confidence among customers. In addition to white, I used washed vintage colors.
As a result, as part of the brand book, I developed: logo, pattern, price tag highlighter, shelf talker, posters, navigation, signs, labels and packaging for bakery products.